In Hong Kong, not only the local magazine, foregin magazine may affect the general trend in Hong Kong. So in the post, I would analyse how it affect the trend in Hong Kong!
Japanese culture make a significant impact on the trend of HK. The recommend in the Japanese magazine may always bring about a upsurge in HK.
(From Nonno)
For example, this kind of boots is one of the hottest items in the winter of 2008. You can see a lot of teenagers wearing this boots in Causeway Bay and Mongkok.
(From more) (From Nonno)
Tarten became one the hottest pattern in summer of 2008 again. As the items of tartan was showed in the collection of D&G, Marc by Marc Jacobs, tartan bring about a upsurge again. Many local and foreign magazines had introduced the item of tartan.
Not only Christian Dior,Marc by Marc Jacobs, etc used purple to be the main colour of their collection. As a result, purple becoame the most popular colour in spring 2008. Many magazines recommend the items in purple colour.
General public may not always know and follow the trend of high-fashion. However, the report of the magazine make it familiar to the public. That's why the influence of fashion magazine is important!
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